Across several Paris Fashion Week seasons, we produced the content around Sacai's shows: from the teaser phase that builds anticipation to the films and images that carry the collection once the room has emptied. We orchestrated the full production, directing photographers and filmmakers on site to capture both the show itself and what surrounds it. Among those seasons, the Sacai x Carhartt collaboration called for its own treatment: a dedicated video series built to make an unlikely pairing feel inevitable. Every deliverable was cut for social from the start, in formats made to travel rather than to be adapted afterwards.