In partnership with LVMH for the Paris 2024 Olympic Games, Fenty Beauty wanted to show where beauty and sport actually meet, not in a stadium shot with a product next to it, but in the real routine of an athlete preparing for the biggest moment of her career. We produced a series of video capsules for Instagram and TikTok following Magda Wiet-Hénin and Djelika Diallo in taekwondo and Flora Vautier in table tennis through their preparation: training sessions, recovery, makeup, the small rituals in between. The films held both sides of these women at once, with Fenty products sitting inside their routine rather than staged around it. Authentic, close, and built for an audience that recognises itself in both.