Vanilla is the default choice. The safe one. The note everyone thinks they know and quietly finds a little boring. Dossier wanted to flip that: to prove vanilla isn’t one flat note but a whole spectrum of personalities and that the brand owns them all.

Who says vanilla has to be boring? We created and produced Vanilla Expressions, a hero campaign led by Madelyn Cline, who becomes four expressions of vanilla; Dreamer, Rebel, Flirt, Tease. A film that slips from one personality to the next, a product shoot, an event in Los Angeles, a wave of social content.
Four moods, one ingredient, and proof that vanilla was never boring.