IT Factor, a bold new fragrance from Dossier's ICONS Collection, needed a campaign as confident as the scent itself: made for anyone who dares to shine. We imagined and produced a full-scale campaign in Los Angeles, built around four US creators with distinct styles and strong communities: @landonbarker, @golloria, @yesly and @keneurich. Each one got hero video and photography shaped around their own personality, alongside social-first cuts for Instagram and TikTok, retail visuals for store and online, and content published straight from their own channels. A modular system, built to work from brand storytelling all the way to paid activation.