A fashion show lasts twelve minutes. The conversation around it lasts weeks, if someone builds it. Ami Paris asked us to make every Paris Fashion Week season count beyond the runway itself.

Across several seasons, we produced the full content ecosystem around the brand's shows. Teaser films with figures like Carla Bruni and Diane Kruger, shot in Paris, Marseille, Shanghai and Shengzhou, each carrying the same decor and intent. OOH campaigns built in two acts: a cryptic teaser, then the reveal of place and date. Behind-the-scenes films following Alexandre Mattiussi through the making of a collection. And on show day, a full video and photo crew delivering assets almost in real time, while the room was still talking.